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Plastic Album Sins
K-pop plastic albums have lost their original purpose: to spread the love of great K-pop music. Although no one listens to music on CDs anymore, entertainment companies are producing and selling more and more plastic CD albums! And they are not even recyclable! Entertainment companies use sneaky marketing tactics that force fans to buy the same albums multiple times. They boost their bottom line by tricking fans who just want to support their favorites. They even refuse to take responsibility for the album waste that results from their tricks. Instead, it's the fans who have to deal with the waste. Let's end an industry that only hurts the planet and takes advantage of K-pop fans: the plastic album industry. Join our campaign and sign the petition!
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By Kpop4planet
2025/3/29
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What is this Campaign
Outline
Background
Our Demands
Campaigns
Media
Reference
Outline
Campaign Type
Online petition
Campaign Goal
K-pop entertainment companies to stop tricking fans into buying the same album multiple times
Campaign Target
4 major entertainment companies (HYBE, JYP, SM, YG)
Background
Our demands
.
1
Entertainment companies must stop
marketing tactics
that mislead fans into buying the same album multiple times!
2
Entertainment companies need to disclose data about greenhouse gas emissions and
album waste,
and come up with detailed plans on how to reduce them
Campaign activities
2024.05.17 Campaign Launched
Plastic Album Sins Campaign Launched
2024.08.17 - 2024.08.24 Online Poll “Worst K-pop Marketing Trick”
Influencers Ssundi, Are You Good at Fighting?, and Mathieu - three big names on Korean X - shared their thoughts about album marketing in the K-pop industry. Around 12,000 K-pop fans from around the world joined in and voted for the worst marketing trick K-pop companies use to push album sales. The results are now in! First place goes to albums as fan sign lottery, second place to random photo cards, and third place to endless covers of the same album.
2024.08.26 K4P Sends Official Open Letter to HYBE
As a major player in the K-pop industry, HYBE should take responsibility and stop forcing fans into bulk purchases.
2024.09.04 Action at HYBE HQ in Seoul
Kpop4Planet held a creative performance at HYBE’s HQ in Seoul to advocate for environmentally responsible practices in the K-pop industry. The ‘Plastic Album Sins’ campaign action featured puppets that symbolized fans breaking free from album marketing schemes. K-pop entertainment companies are using ‘dirty marketing’ tactics, such as random photocard systems, lottery draws for fan signs, and multiple album versions, to force fans into bulk purchases. HYBE, the first-ever Korean entertainment company to officially become a conglomerate, is one of the corporations using these harmful marketing tactics
2024.10.30 Plastic Album Sins Petition Hit 10k
More than 10k fans sign the Plastic Album Sins Petition, calling for an end to plastic album waste in the K-pop industry.
2024.11.20 Sustainable K-pop at the National Assembly
Kpop4planet, with the collaboration of Consumer Action for the Future, held a forum at the National Assembly. Stakeholders from all sectors, including government and legislative officials and music industry representatives, gathered and formed a consensus on the need for change.
2024.11.23 Kpop4Planet at the INC-5 March
Kpop4Planet headed to Busan to participate in the Plastic Treaty March. K-pop fans joined around 1,500 activists marching to urge world leaders to deliver an ambitious plastics treaty that effectively addresses the root causes of the plastic waste crisis.
2024.11.16 2024 Sustainable K-pop Awards
More than 10k K-pop fans voted for the 2024 Sustainable K-pop Awards. The "hottest" Entertainment Company of the Year was awarded to the company contributing the most to worsening the climate crisis with their marketing tactics. The Sustainable Fan-Call Rookie Award was presented to the company with the biggest potential to change K-pop’s fan call system. HYBE was recognized as the winner in both award categories. Although HYBE did not open its doors to receive the Awards, Kpop4Planet delivered the lightstick-shaped trophies to their doorstep. Kpop4Planet brought the fans’ voices to all nominated entertainment companies.
2025.03.20 Open Letter: K-pop Fans Join Forces to End Plastic Album Waste!
To call for direct action on the outstanding issue of plastic album waste in K-pop, Kpop4Planet sent an open letter to K-pop's biggest entertainment companies. A growing movement of fans worldwide stands in unison: It is time for the K-pop industry to lead the way toward sustainability. The open letter called for companies to listen to the demands of K-pop fans worldwide to end plastic album marketing.
  • 2024.08.17 - 2024.08.24 Online Poll “Worst K-pop Marketing Trick”
    Influencers Ssundi, Are You Good at Fighting?, and Mathieu - three big names on Korean X - shared their thoughts about album marketing in the K-pop industry. Around 12,000 K-pop fans from around the world joined in and voted for the worst marketing trick K-pop companies use to push album sales. The results are now in! First place goes to albums as fan sign lottery, second place to random photo cards, and third place to endless covers of the same album.
  • 2024.08.26 K4P Sends Official Open Letter to HYBE
    As a major player in the K-pop industry, HYBE should take responsibility and stop forcing fans into bulk purchases.
  • 2024.09.04 Action at HYBE HQ in Seoul
    Kpop4Planet held a creative performance at HYBE’s HQ in Seoul to advocate for environmentally responsible practices in the K-pop industry. The ‘Plastic Album Sins’ campaign action featured puppets that symbolized fans breaking free from album marketing schemes. K-pop entertainment companies are using ‘dirty marketing’ tactics, such as random photocard systems, lottery draws for fan signs, and multiple album versions, to force fans into bulk purchases. HYBE, the first-ever Korean entertainment company to officially become a conglomerate, is one of the corporations using these harmful marketing tactics
  • 2024.10.30 Plastic Album Sins Petition Hit 10k
    More than 10k fans sign the Plastic Album Sins Petition, calling for an end to plastic album waste in the K-pop industry.
  • 2024.11.20 Sustainable K-pop at the National Assembly
    Kpop4planet, with the collaboration of Consumer Action for the Future, held a forum at the National Assembly. Stakeholders from all sectors, including government and legislative officials and music industry representatives, gathered and formed a consensus on the need for change.
  • 2024.11.23 Kpop4Planet at the INC-5 March
    Kpop4Planet headed to Busan to participate in the Plastic Treaty March. K-pop fans joined around 1,500 activists marching to urge world leaders to deliver an ambitious plastics treaty that effectively addresses the root causes of the plastic waste crisis.
  • 2024.11.16 2024 Sustainable K-pop Awards
    More than 10k K-pop fans voted for the 2024 Sustainable K-pop Awards. The "hottest" Entertainment Company of the Year was awarded to the company contributing the most to worsening the climate crisis with their marketing tactics. The Sustainable Fan-Call Rookie Award was presented to the company with the biggest potential to change K-pop’s fan call system. HYBE was recognized as the winner in both award categories. Although HYBE did not open its doors to receive the Awards, Kpop4Planet delivered the lightstick-shaped trophies to their doorstep. Kpop4Planet brought the fans’ voices to all nominated entertainment companies.
  • 2025.03.20 Open Letter: K-pop Fans Join Forces to End Plastic Album Waste!
    To call for direct action on the outstanding issue of plastic album waste in K-pop, Kpop4Planet sent an open letter to K-pop's biggest entertainment companies. A growing movement of fans worldwide stands in unison: It is time for the K-pop industry to lead the way toward sustainability. The open letter called for companies to listen to the demands of K-pop fans worldwide to end plastic album marketing.
Media
  • K-pop fans take aim at CD, merchandise waste
    AFP
  • HYBE Ranked #1 in Satirical Awards Show Amid The Brand's Campaign for 'Sustainability'
    KpopStarz
  • BTS, SEVENTEEN’s HYBE leads Environmental Pollution list for excessive album marketing; know top 3 agencies
    PINKVILLA
  • HYBEに、環境デモ！「アルバム大量購入誘導、中止せよ」
    デバク
  • Korea to promote eco-friendly albums in K-pop industry
    The Korea Herald
  • K-pop fans take aim at CD, merchandise waste
    AFP
  • HYBE Ranked #1 in Satirical Awards Show Amid The Brand's Campaign for 'Sustainability'
    KpopStarz
  • BTS, SEVENTEEN’s HYBE leads Environmental Pollution list for excessive album marketing; know top 3 agencies
    PINKVILLA
  • HYBEに、環境デモ！「アルバム大量購入誘導、中止せよ」
    デバク
  • Korea to promote eco-friendly albums in K-pop industry
    The Korea Herald